Neon signage is a brilliant way to make your business stand out. The glowing, eye-catching lights can easily capture the attention of anyone passing by, whether on foot or in a vehicle. Whether you opt for vibrant hues or a sleek monochrome design, neon signs exude a timeless charm that enhances your brand’s personality. They bring a sense of liveliness and excitement to any space, making them a favourite among businesses looking to boost visibility.
However, even the most dazzling neon sign won’t do much for your business if it’s hidden in a low-traffic area or positioned poorly. Visibility is key, and choosing the right spot can make all the difference in drawing in customers. If you’re wondering where to place your neon signage for maximum impact, here are five unique locations that will ensure your business gets the attention it deserves.
1. Storefront windows
Your storefront is the first thing potential customers see, making it the perfect place for your neon signage. A well-placed sign in the window can create an inviting glow, drawing people in even from a distance. If your business is on a busy street, having neon signage here ensures high visibility both during the day and at night.
To maximise impact, consider positioning your neon sign at eye level and avoiding clutter around it. A clear, bold message or logo can effectively communicate your brand’s identity in just a glance. Whether you run a café, retail shop, or bar, a storefront neon sign is a tried-and-true method for attracting foot traffic.
2. Rooftop signage
If your business is located in a multi-story building or an area with heavy pedestrian and vehicular traffic, rooftop neon signage can be a game-changer. This high placement allows your sign to be visible from a distance, giving your brand exposure beyond just the immediate surroundings. Rooftop signs are especially effective in busy urban areas where competition for visibility is fierce.
Since rooftop neon signs are exposed to various weather conditions, investing in durable materials and proper maintenance is crucial. A well-lit and well-maintained rooftop neon sign not only enhances brand recognition but also solidifies your presence in the area.
3. Interior focal points
Neon signage isn’t just for the exterior – it can also be a great addition to your business’s interior. A strategically placed neon sign inside your store, café, or restaurant can create an Instagram-worthy focal point that customers love to photograph and share.
Placing neon signage behind a counter, above a feature wall, or near a seating area can add to your establishment’s ambience while reinforcing your brand identity. Plus, the more people share photos of your signage online, the more exposure your business gets. This is a creative signage design idea that blends aesthetics with marketing power.
4. Sidewalk A-frame or freestanding neon signs
If your storefront isn’t directly facing a main road, a freestanding neon sign or A-frame positioned on the sidewalk can help guide customers to your location. These signs work especially well for businesses tucked away in alleys, malls, or off-street locations.
Since these signs are at ground level, they naturally attract pedestrians. Whether you own a café, tattoo studio, or boutique, a freestanding neon sign can direct foot traffic straight to your door while adding a fun, interactive element to your branding.
5. Outdoor walls and building facades
For businesses looking to make a big impact, mounting neon signage on an exterior wall or building facade is a bold and effective choice. Whether placed above an entrance, along the side of a building, or covering an entire facade, large-scale neon signs create a striking visual that’s hard to miss.
Outdoor wall neon signage works particularly well for entertainment venues, restaurants, and nightlife spots. With the right placement and lighting, your sign board in Singapore can turn your location into an unmistakable landmark, ensuring that customers remember exactly where to find you.
Conclusion
Where you place your neon signage is just as important as how it looks. By choosing strategic locations such as storefront windows, rooftops, interior focal points, sidewalk displays, and outdoor walls, you can maximise visibility and attract more customers effortlessly.
At Apex Signages, we specialise in crafting signage that brings your brand to life. With a full suite of services – from signage design to installation and maintenance – we’re a complete signage design company committed to quality and client satisfaction. Let’s make your brand shine!
